How Tanishq turned around it’s story
Tanishq had a tough run since the beginning. This blog is on the incredible story how Tanishq turned around and revolutionalized jewellery business.
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Icarus Paradox: Don’t Fly too close to the Sun
Why did giants like Kodak and HMT fail? This story from Greek mythology about Icarus shows how. It is a great lesson to big successful companies.
6 Cognitive biases used in the Marketing world
Cognitive Biases explain that we are not rational. This blog explains the different ways these biases are used in marketing.
The Curious Case of Diamond Marketing
A diamond is a symbol of wealth, love and power. Ever thought why diamonds are so expensive? It’s the perfect case study on emotional marketing. Well, check this out.
