Tanishq had a tough run since the beginning. This blog is on the incredible story how Tanishq turned around and revolutionalized jewellery business.
Why did giants like Kodak and HMT fail? This story from Greek mythology about Icarus shows how. It is a great lesson to big successful companies.
Cognitive Biases explain that we are not rational. This blog explains the different ways these biases are used in marketing.
A diamond is a symbol of wealth, love and power. Ever thought why diamonds are so expensive? It’s the perfect case study on emotional marketing. Well, check this out.