Icarus Paradox: Don’t Fly too close to the Sun
Why did giants like Kodak and HMT fail? This story from Greek mythology about Icarus shows how. It is a great lesson to big successful companies.
Why did giants like Kodak and HMT fail? This story from Greek mythology about Icarus shows how. It is a great lesson to big successful companies.
Cognitive Biases explain that we are not rational. This blog explains the different ways these biases are used in marketing.